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The Leading Search & Social Marketing Conference 2010
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Conference date: 13 to 14 September 2010
Conference Venue: Hong Kong, Hong Kong
Conference country: Hong Kong
Conference theme:
SES brings its world renowned learning experience and thought leaders in the search engine marketing field to Hong Kong.The conference will be packed with sessions covering PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability, plus networking events, parties and more.
Activities:
- Leading figures from the region discuss the growing value of search and social in the marketing mix, where the industry is now and where it is headed in the future.
- Who are the major search engines and how can you best optimise them to gain natural or organic traffic without cost?
- How do you achieve top ranking or placement by utilising search engine advertising opportunities?
- Understanding the value of performance display, and the role it plays alongside your search.
- Discover how display is not expensive, complicated, ineffective as once thought.
- Learn what real time bidding is and how ad exchanges work.
- How is your campaign performing?
- What are your users’ on-site behaviours?
- Major red flags to look for in traffic patterns.
- How to use state-of-the-art tools and techniques to maximise profit (ROI).
- How to monitor social media success.
- How do you avoid technical issues that prevent you being indexed by the major search engines?
- Competitor analysis. Discover your competitors’ successes and mistakes (and may be your own!).
- How do you develop an effective link building strategy?
- Optimizing for mixed media (universal search) results.
- Duplicate content and multiple site issues.
Opportunities:
Marketing Team:
- Marketing Manager/Director
- Supervisor
- Creative Director
- E-Commerce Manager
- Brand Manager
- Director, Business Analytics
- Media Buyer
- Media Planner
- SEO Specialist/Consultant
- PPC Analyst
- Junior Account Manager
- Associate/Assistant
C-Level:
- Chief Marketing Officer (CMO)
- Chief Executive Officer/President
- Chief Technology Officer (CTO)
- Managing Director (MD)
- Senior Vice President (SVP)
- Vice President (VP)
IT/Web:
- Executive Director, IT
- Webmaster
- Web Developer
- Web Designer
- IT Project Manager
Keynote speaker:
- Avinash Kaushik, Co-founder, Market Motive, Analytics Evangelist, Google
- Mike Grehan, Global VP Content, SES
- Karen Tam, Senior Manager of Promotions and Advertising, Harbour City
Luke Organ, Director of Sales and Marketing for Asia Pacific, Sony Ericsson WTA Tour - Bill Hunt, SES Advisory Board & President
- Anna Chan, Managing Director Asia, Reprise Media
- Cindy Deng, Senior Director and Head of Performance Advertising for Asia-Pacific, Yahoo!
- David Temple, Global Search Lead, Dell
- Elmer W. Cagape, Founder, SEO Hong Kong
- Hari Shanker, Head of Search APAC, Performics
- Allen Qu, CEO, Netconcepts China
- Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Contact:
Contact name: Pablo Cot Gonzalez
Hyatt Regency Tsimshatsui
18 Hanoi Road, Tsim Sha Tsui
Kowloon, Hong Kong
Conference website:http://www.searchenginestrategies.com/hongkong/
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Tags: conference 2010, keyword research, Leading Search, SEO, Social Marketing, Social Media
